It is no doubt that China is one of Apple’s most lucrative markets, and their dominance in the country in such a short time has been very interesting to follow. It started in the US, then Europe, and then via China regulatory approval, moved its way into China. But, China still is China, and their approval of content is very strict, and Apple has not been able to bring its multimedia empire of offerings to the country. That is until Tuesday, when the company announced the arrival of Apple Music, iTunes Movies, and iBooks to China.
This arrival of the big three, should be huge for Apple, and give Apple billions of dollars of new revenue. Eddy Cue stated that users in China love the App Store, and have purchased billions of dollars of apps, but have been restricted to just apps. Now, Apple is thrilled to bring music, movies, and books to China. This group of new music, books, and movies will be curated via a local team of experts though, making it interesting.
Chinese customers can get a three-month trial of Apple Music starting September 30th, and will include international music as well as local Chinese artists as well. Customers will also be able to rent and purchase Hollywood blockbusters and Chinese films as well. Book customers will see free and paid English books and Chinese books for sale. Apple is giving away The Taking Of Tiger Mountain for a free promotion, giving users reasons to sign up for its movies.
The move into China with its music, movies, and books is huge for Apple and China. It started with the phones, and now comes the content. It means that users in China will be able to experience Apple’s content in amazing new ways, and get it from one single store, that Apple can provide to the China