It’s hard to break GorillaGlass II, but people do occasionally break their iPhone screens. User experience shows that most of the screens break when an iPhone falls flat and face first on hard floor, even from a height of 2 feet or less. Shattering your iPhone screen can shatter your heart, especially if it was the latest iPhone 5S or iPhone 5C model that you’d got just weeks ago.
In the past, the Genius Bars inside Apple Stores had no way of replacing the screen, and would rather replace your whole iPhone with a new one. The replacement cost $229 for iPhone 5 and $199 for a 4S model. Apple would often extend the courtesy of replacing the phone with a brand new one at no cost to the customers, especially if you looked genuine and didn’t try to take your frustration out at the Apple staff there. Thanks to Tim Cook’s drive for more profits, even at the cost of customer dissatisfaction, all that is about to change.
You can forget about getting a new iPhone 5S or C as replacement for your damaged handset. Apple Stores are getting prepared for replacing in-store not only the screens, but also the volume buttons, vibrating motor, rear-camera, and speaker system on the iPhone 5s and iPhone 5c. The program will also handle broken Home button replacements for iPhone 5Cs, but the Touch-ID-button swaps for iPhone 5S don’t appear to be on the cards for now.
Apple is dispatching screen calibration machine to its stores. The touch-screen replacement would take between 30 minutes to an hour, and would cost $149 if the breakage is not covered under the warranty. Apple may still extend the courtesy of replacing your screen free-of-charge if they feel like it. Repairs will be free if the iPhone is still withing the 1-year warranty period.
The customers would have paid around $250 to $300 for phone replacement, so the new repair service saves them around $100 on screen replacement. They’d also not need to spend hours syncing their new phone and getting their data across. With that said, it’s Apple that would be saving a hell lot of more money, money that it spent on replacing broken handsets with brand new ones. And, it’s still charging reasonably high for repairs, so no revenue lost there either.