Microsoft has been not only profiting from the Android ecosystem via its patents its holds, but also via its apps. Microsoft has a number of top selling and useful apps across the Google Play Store, and users have downloaded them in the millions. But, Microsoft has also purchased Android development companies in order to add them to its portfolio of holdings. On Friday, Microsoft bought another one, and this one is Double Labs.
Double Labs makes the very popular Echo Notification Lockscreen. Within the Android world, notifications happen while the phone is on 24/7, but users haven’t been able to personalize these notifications on their phones or tablets are in lock mode. This was, until Echo came along, and users have downloaded it in vast numbers and given it high regards and praise in comments.
Now, Microsoft owns two different lockscreen companies, both Echo and its own Microsoft Next lockscreen. The Next lockscreen has a lot of users using it, and the addition of Echo will grow those numbers as well. Microsoft wants to build the lockscreen market to give users more personalization, and giving you what’s important to the user. By personalizing the entire experience, users get what they want, get business and personal notifications, and can control what they see. With over 50,000 reviews already on the Google Play store, the users have told Echo what they love and hate, and this will only help Microsoft.
Microsoft has a strong footprint in the Android space, and Echo certainly adds to it. Microsoft knows that its Windows and Office products can generate so much income, but needs more to help that grow. No price was put on the purchase of Echo, but hopefully Microsoft won’t shut down Echo as a result of it.